For B2B founders and marketing leaders who know content matters. I'll help you figure out where to start, what to build, and how to keep going.
Three things tend to break — sometimes all at once, sometimes one at a time. We work on them in the order that compounds: story first, cadence next, assets last.
You spend too much time explaining what you do.
Where to start
Get the story right.
One and done doesn't work for content.
What comes next
Show up consistently.
More content isn't the answer.
What lasts
Build assets that compound.
Engagements range from a one-time foundational project to ongoing partnerships. Most clients start with one and add over time.
Make visitors understand what you do in the time it takes them to scroll once.
Foundational 02A document the whole team can actually use. Tone, vocabulary, do's and don'ts.
Foundational 03Keep your company top of mind through the voice of the people best known to your buyers — founders, executives, and the senior leaders whose names already carry weight.
Ongoing 04A show with a reason to exist — whether starting from scratch or reviving one that went quiet.
Ongoing 05Storytelling-led case studies that put the customer at the center.
Project 06Pieces that earn trust over months, not days. They compound across long sales cycles.
ProjectEither way — if content isn't working, this is where to start.
Tell me what's not working
I've spent 15 years in content marketing, most of it in B2B SaaS. Along the way I've worked across enterprise software, publishing, and automotive — which means I've had to find the right story for very different audiences and very different products.
Before I knew anything about marketing, I was writing fiction. Started at 12 and never really stopped — I'm a self-published author with more drafts in the works. That instinct for story isn't separate from what I do with clients. It's why I'm good at it.
Most businesses already have something worth saying. They just need someone to find it, shape it, and make it work.